Not everyone is called to build. Founders are.
Every company begins with an idea. Every legacy begins with someone willing to act.
For some, success begins with an opportunity.
For others, it begins with a vision.
For those building during The 12th Hour, it begins after the shift—when the day is over, the work isn't.
The Founder.™ Crewneck was created for those who understand that the hours after work often become the foundation of everything they're building.
Minimal by design and intentional in every detail, the front features the signature Founder.™ statement in XII blush, while the XII hexagon monogram at the upper back neckline serves as a quiet reminder of The 12th Hour—the moment where ambition becomes action and ideas become reality.
This isn't just a crewneck.
It's a reflection of the work no one sees.
The late nights.
The early mornings.
The weekends.
The sacrifices.
The risks.
The unwavering belief that what you're building is worth every hour invested.
Because before there was a company...
There was a founder.
And before there was a founder...
There was The 12th Hour.
Features
- Premium midweight fleece designed for everyday comfort
- Timeless black crewneck with minimalist Founder.™ typography in XII blush
- Signature Founder.™ front chest design
-
XII hexagon monogram at the upper back neckline
- Relaxed unisex fit for effortless layering
- Part of the XII | The 12th Hour™ Collection
FOUNDER.™
The Shift Ends. The 12th Hour Begins.
Built by a Nurse. Worn with Purpose.
