{"title":"XII CEO™ Collection","description":"\u003cp\u003e\u003cstrong\u003eTwelve {XII} hours can change a life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery shift is an investment. Every patient teaches resilience. Every challenge builds discipline. But what you do after those twelve hours is what defines your future.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eXII CEO™ Collection\u003c\/strong\u003e was created for nurses who refuse to let their career limit their potential. For the visionaries sketching business ideas after long shifts. For the creators building brands, writing books, launching companies, investing in themselves, and choosing to create something that lasts beyond the bedside.\u003c\/p\u003e\n\u003cp\u003eThis isn't about leaving nursing behind. It's about taking everything nursing has taught you—discipline, leadership, composure under pressure, and relentless determination—and using it to build your next chapter.\u003c\/p\u003e\n\u003cp\u003eEvery piece in this collection is intentionally designed with clean, elevated aesthetics and premium details that reflect confidence, purpose, and ambition. No loud graphics. No trends chasing attention. Just timeless apparel that reminds you every time you wear it:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou're not just working a shift. You're building a legacy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt by a nurse. Designed for founders. Worn with purpose.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"founder-crewneck-xii-ceo™","title":"Founder. Signature Crewneck | XII CEO™","description":"Not everyone is called to build. Founders are.\u003cbr\u003e\n\u003cbr\u003e\nThe Founder. Crewneck was designed for those who understand that success isn't built overnight—it's built between shifts, through discipline, consistency, and the courage to begin before you're ready.\u003cbr\u003e\nCrafted in classic black with a refined blush \"Founder.\" chest design, this piece is intentionally understated. Turn around and you'll find the signature XII hexagon monogram placed at the upper back in matching blush—a subtle mark representing twelve-hour shifts, relentless ambition, and the foundation of something greater.\u003cbr\u003e\nThis isn't about titles. It's about identity.\u003cbr\u003e\nWhether you're creating a business, writing your first book, investing in your future, or simply believing you're capable of more, the Founder. Crewneck is a reminder that every great company, movement, and legacy began with someone willing to take the first step.\u003cbr\u003e\nBecause before there was a CEO, there was a founder.\u003cbr\u003e\nFeatures\u003cbr\u003e\nPremium midweight fleece for everyday comfort\u003cbr\u003e\nTimeless black crewneck with minimalist blush typography\u003cbr\u003e\nSignature Founder. front chest design\u003cbr\u003e\nExclusive XII hexagon monogram on the upper back\u003cbr\u003e\nRelaxed unisex fit for effortless layering\u003cbr\u003e\nDesigned to pair seamlessly with the XII CEO™ Collection\u003cbr\u003e\n\u003cbr\u003e\nBuilt after shift. Worn with purpose.","brand":"My ER Nurse","offers":[{"title":"Black \/ S","offer_id":48044986106014,"sku":"7476440_20741","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48044986138782,"sku":"7476440_20742","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48044986171550,"sku":"7476440_20743","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48044986204318,"sku":"7476440_20744","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48044986237086,"sku":"7476440_20745","price":38.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":48044986269854,"sku":"7476440_20766","price":38.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48044986302622,"sku":"7476440_20767","price":38.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48044986335390,"sku":"7476440_20768","price":38.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48044986368158,"sku":"7476440_20769","price":38.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":48044986400926,"sku":"7476440_20770","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/6166\/5950\/files\/womens-organic-crew-neck-stella-alma-sweatshirt-black-front-6a66ee815de18.png?v=1785130989"},{"product_id":"built-between-shifts-crewneck-xii-ceo™","title":"Built Between Shifts. Signature Crewneck | XII CEO™","description":"\u003cp\u003e\u003cstrong\u003eYour shift pays the bills. Your vision builds the future.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSome people clock out and call it a day.\u003cbr\u003eOthers clock out and get back to building.\u003cbr\u003eThe Built Between Shifts. Crewneck was created for nurses who understand that greatness isn't built during perfect moments—it's built in the hours before work, after twelve-hour shifts, on weekends, and through the quiet commitment to becoming something more.\u003cbr\u003eDesigned in timeless black, the front features Built and Shifts. in our signature blush with Between highlighted in crisp white—a subtle reminder that the space between where you are today and where you're going is where the work happens.\u003cbr\u003eTurn around, and the exclusive XII CEO™ monogram rests at the back neckline, representing the ambition, discipline, and resilience forged through every shift. It's a quiet symbol recognized by those who know that success is earned long before anyone notices.\u003cbr\u003eThis isn't just a sweatshirt.\u003cbr\u003eIt's for the nurse writing a business plan after work.\u003cbr\u003eThe creator designing products from the kitchen table.\u003cbr\u003eThe future founder investing in a dream that no one else can see yet.\u003cbr\u003eBecause your greatest work isn't always done on the clock.\u003cbr\u003eFeatures\u003cbr\u003ePremium heavyweight fleece for exceptional comfort and durability\u003cbr\u003eMinimalist black crewneck with elevated blush and white typography\u003cbr\u003eBuilt Between Shifts. front graphic in signature XII CEO™ colors\u003cbr\u003eExclusive XII CEO™ monogram at the back neckline\u003cbr\u003eRelaxed unisex fit for effortless everyday wear\u003cbr\u003ePart of the XII CEO™ Collection, created for nurses building something beyond the bedside\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt after shift. Worn with purpose. Legacy in progress.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My ER Nurse","offers":[{"title":"S","offer_id":48044996329630,"sku":"1836258_20741","price":38.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48044996362398,"sku":"1836258_20742","price":38.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48044996395166,"sku":"1836258_20743","price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48044996427934,"sku":"1836258_20744","price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48044996460702,"sku":"1836258_20745","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/6166\/5950\/files\/womens-organic-crew-neck-stella-alma-sweatshirt-black-front-6a66ef8347b82.png?v=1785131325"},{"product_id":"founder-crop-top-xii-ceo™","title":"Founder. 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Turn around and you'll discover the exclusive XII hexagon monogram at the upper back neckline—a subtle emblem inspired by twelve-hour shifts and the relentless determination to build something greater.\u003cbr\u003e\nWhether you're heading to the gym, planning your next business move, creating content, or enjoying a well-earned day off, this piece is a reminder that your profession may be where your story began—but it doesn't have to be where it ends.\u003cbr\u003e\nBecause before there was a company...\u003cbr\u003e\nThere was a founder.\u003cbr\u003e\nFeatures\u003cbr\u003e\nPremium soft cotton blend with a flattering cropped silhouette\u003cbr\u003e\nTimeless black finish with elegant blush Founder. typography\u003cbr\u003e\nExclusive XII hexagon monogram at the upper back neckline\u003cbr\u003e\nLightweight feel for effortless everyday wear\u003cbr\u003e\nRelaxed fit designed for comfort, confidence, and versatility\u003cbr\u003e\nPart of the XII CEO™ Collection, inspired by nurses building something beyond the bedside\u003cbr\u003e\n\u003cbr\u003e\nBuilt between shifts. 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The vision doesn't.\u003cbr\u003e\u003cbr\u003eThe XII CEO™ 12-Hour CEO Crewneck is designed for those who understand that entrepreneurship isn't something you clock into—it's something you carry with you.\u003cbr\u003eCrafted in timeless black, this premium crewneck features the exclusive XII hexagon monogram over the left chest, representing resilience, discipline, and the ambition forged through twelve-hour shifts. Turn around and the vertical 12-Hour CEO™ spine graphic makes a quiet yet unmistakable statement—honoring the builders who continue creating long after the workday ends.\u003cbr\u003eEvery detail is intentional. Every line reflects purpose. This isn't about chasing titles—it's about embracing the mindset of someone committed to building a legacy one shift at a time.\u003cbr\u003eWhether you're leaving the hospital, meeting with clients, working on your next business idea, or simply enjoying a well-earned day off, the XII CEO™ Signature Crewneck is a reminder that your greatest investment is the future you're creating.\u003cbr\u003eBecause the shift may pay today's bills...\u003cbr\u003eBut the vision builds tomorrow's legacy.\u003cbr\u003eFeatures\u003cbr\u003ePremium heavyweight black crewneck with a soft fleece interior\u003cbr\u003eExclusive XII hexagon monogram on the left chest\u003cbr\u003eVertical 12-Hour CEO™ spine graphic on the back\u003cbr\u003eMinimalist luxury design with elevated, understated styling\u003cbr\u003eRelaxed unisex fit for all-day comfort and effortless layering\u003cbr\u003eDesigned to pair seamlessly with the XII CEO™ Collection\u003cbr\u003e\u003cbr\u003eBuilt Between Shifts. 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Watch.™ statement on the back\u003cbr\u003e\nAdjustable hood and hem for everyday versatility\u003cbr\u003e\nWind-resistant fabric perfect for year-round layering\u003cbr\u003e\nMinimalist luxury styling inspired by the XII CEO™ Collection\u003cbr\u003e\n\u003cbr\u003e\nBuilt Between Shifts. 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